Local and Digital

As we become a nation of more and more information the dilemma for advertisers is how best to get their message across to their potential customers.  With newspaper readership down and TV becoming more segmented, how do media companies bridge the gap for their clients?

Local content, in fact hyper-local, is the key.  Some combination of local sports, human interest, business infomercials and shows delivered to customers through a combination of digital interaction (twitter, mobile apps) and video (local TV and online) will be the vehicle of the future.  This will be the best way to deliver what customers want and advertisers need in a format that fits our ever busier schedules!

Stay tuned!!!

Season Heating Up

To quote Arnold…”I’m Back!”   It has been a while since my last post.  The 2013 season is heating up.  Chiefs and Broncos headed for a collision course in the AFC West.  The NFC East has become the NFC Least and the Niners and Seahawks look to be the class of the NFC.  Should be an exciting finish!!!

Merry Christmas!!

As we approach the blessed day of Christmas let us all remember the reason for the season.  God in his infinite justice, love and wisdom sent his only begotten son to earth.  Born of a virgin in the city of Bethlehem He set for us an example by which we too can become like him and approach the father.  Were it not for Jesus we would be lost in our sins.  Because of Jesus we can have eternal life with the Father!!  How wonderful, humbling and beautiful.

Our world faces hatred, crime and and an overall lack of respect for the sanctity of life.  If we would all turn our hearts to Jesus and follow his example we can recapture the love for each other regardless of race, creed or status and the respect for the individual.  We are all equal in God’s eyes and when we look through those eyes we will stop, bend down and lend a helping hand to our brothers.  In this way we glorify the Father and, in a beautiful way, lend a helping hand to ourselves.

God Bless everyone and Merry Christmas!!

NFL Power Poll through Week #15

Here is my updated NFL Power Poll through week #15.  Keep in mind this poll does not only factor in team records but also strength of schedule remaining, how team is playing right now, injuries and a Trending component.  Defense factors in heavily as defense wins championships!  Enjoy!

1. 49ers  TREND-UP

2. Broncos  TREND-UP

3. Patriots  TREND-FLAT

4. Falcons  TREND-UP

5. Seahawks  TREND-UP

6. Packers   TREND-UP

7. Redskins  TREND-UP

8. Texans   TREND-FLAT

9. Giants   TREND-DOWN

10. Cowboys  TREND-UP

11. Ravens  TREND-DOWN

12. Bengals  TREND-FLAT

“Fiscal Cliff” Approaches

There has been much talk of the approaching “fiscal cliff” and the ongoing negotiations in Washington to avoid it.  Fact is we should never have gotten this close.  The Fiscal Cliff for those who may not know is the name for the simultaneous expiration of the Bush era payroll tax cuts enacted in 2003 and serious cuts in government spending on 1/1/13.  This double whammy to the economy will shove the country over “the cliff” and into a double dip recession.  More payroll taxes on workers will reduce take-home pay and limit economic spending.  Less government spending, while inherently good, will reduce inflows into the economy and while coupled with less family spending will put the brakes on economic expansion.  One of the issues here is that the Federal Reserve has approached previous economic slow downs by lowering interest rates.  This makes money cheaper to borrow and encourages economic activity.  But now rates are already close to zero, so how can you lower them?

Suggestion?  Keep the tax-cuts in place, cut government spending gradually over 2013, lower business tax rates to encourage hiring and expansion and revise the tax code to limit loop holes which will pour revenue into the government coffers.  A flat tax would solve all problems immediately but that will never happen-too much politics!

NFL Power Poll through Week #14

Here is my updated NFL Power Poll through week #14.  Keep in mind this poll does not only factor in team records but also strength of schedule remaining, how team is playing right now, injuries and a Trending component.  Defense factors in heavily as defense wins championships!  Enjoy!

1. Broncos  TREND-UP

2. Patriots  TREND-UP

3. 49ers  TREND-UP

4. Giants  TREND-UP

5. Seahawks  TREND-UP

6. Colts   TREND-UP

7. Packers  TREND-UP

8. Redskins   TREND-UP

9. Ravens  TREND-DOWN

10. Cowboys  TREND-UP

11. Falcons  TREND-FLAT

12. Texans  TREND-DOWN

NFL Power Poll through Week#13

Here is my updated NFL Power Poll through week #13.  Keep in mind this poll does not only factor in team records but also strength of schedule remaining, how team is playing right now, injuries and a Trending component.  Defense factors in heavily as defense wins championships!  Enjoy!

1. Broncos  TREND-UP

2. Patriots  TREND-UP

3. 49ers  TREND-FLAT

4. Texans  TREND-UP

5. Falcons  TREND-UP

6. Ravens   TREND-FLAT

7. Giants  TREND-FLAT

8. Colts   TREND-UP

9. Bengals  TREND-UP

10. Bears  TREND-DOWN

11. Packers  TREND-FLAT

12. Redskins  TREND-UP

Miranda Writes: A By-The-Numbers Breakdown Of UF-FSU

This week we bring you another numbers-centric breakdown of the SEC’s biggest game of the week.  Guest analyst Ralph Miranda provides us with a quick Tuesday breakdown of CBS’s Game of the Week or another important contest.

Ralph knows the game.  He was a walk-on linebacker for Notre Dame’s 1977 national championship team and he also served as color analyst for Vanderbilt football games on television in the 1990s.  His own site can be viewed here.

We think his short breakdowns — focusing on stats that coaches often say are the most important stats in football — will give you a little something extra as we wrap up one week and roll into the next.

And now, we turn it over to Ralph for his breakdown of Florida’s 37-26 win over Florida State…

Turnover Battle:

Florida — 1 (1 fumble, 0 interceptions)

Florida State — 5 (2 fumbles, 3 interceptions)

1st-and-10 Plays Covering 4+ Yards:

Florida — 31 1st-and-10 Plays / 15 of 4+ yards (48%)

Florida State — 31 1st-and-10 Plays / 12 of 4+ yards (39%)

3rd Down Conversions:

Florida — 8 of 15 (53%)

Florida State — 7 of 13 (54%)

Explosive Plays Covering 20+ Yards:

Florida — 7

Florida State — 4

Three Keys To Victory:

1.  Numbers Never Lie

ESPN has a daily show with this same title.  While I am not enamored with the ranting on that show, I do believe that the phrase has meaning when it comes to football games between two evenly matched teams.  The Gators and the Seminoles both have great athletes, both play stifling and intimidating defense, and both were top ten teams entering Saturday’s game.  But FSU turned the ball over five times to Florida’s one.  Each FSU turnover contributed directly to the Seminoles’ loss.  Whether it led to a Gator score or stifled the Noles’ momentum, each had its effect.  Time of possession (Florida 36:20, FSU 23:40), rushing yards (Florida 244, FSU 112), commitment to the run (Florida 47 rushes, FSU 25 rushes) — all these numbers helped determine the outcome.

2.  To Run Or Not To Run?

Florida State prides itself on being able to stop the run with its front six, allowing the Seminoles to play zone coverage with a fifth defender on the back end.  But they couldn’t do that against the Gators and Florida made them pay for it.  UF lulled the Seminoles to sleep early in the game with play-action passes and then gashed them late with 244 yards on the ground and a robust 5.2 yards-per-carry average.  The Noles never committed an extra defender to the box and their tackling was poor (especially by the linebackers).  Conversely, while Florida stayed committed to the run (47 rushes), the Seminoles did not.  They ran for only 112 yards but on just 25 carries.  That’s actually a nice average of 4.5 yards-per-rush.  Had FSU stayed more committed to the ground game, Jimbo Fisher’s team may have been able to force the Gators to crowd the box and open up more passing lanes for quarterback EJ Manuel.  As it was, the lack of run commitment allowed Florida to stay in zone and Manuel threw three picks into the heart of it.

3.  Championship Timber

When a team faces adversity in a football game (and every team will) it is how you handle it that determines your character as a team.  The Gators saw their 10-point halftime lead disappear after a poor punt and good Seminole return set up one touchdown and a Florida fumble on the next possession contributed to another FSU score.  Facing a 17-13 deficit just seven minutes into the third quarter, the Gators didn’t panic but stuck to their game plan… and pulled away.  FSU on the other hand lost all its composure after a vicious hit on Manuel led to a fumble that set up a go-ahead score for the Gators.  FSU never found any rhythm after that and it was over.  Will Muschamp’s team would run off 24 straight points before allowing a meaningless Seminole touchdown on the game’s final play.

Florida is an eight-point loss to Georgia away from an undefeated regular season and a spot alongside the Fighting Irish of Notre Dame in the BCS title game.  They are a seasoned, tough football team.

Florida State lost to a weak NC State team at mid-year and then turned the ball over five teams to its rivals from Gainesville.  Year in and year out, no team underachieves like the Seminoles.

On Saturday, the team that kept its composure earned a year’s worth of bragging rights in the Sunshine State.

 

 

 

NFL Power Poll through Week#12

Here is my updated NFL Power Poll through week #12.  Keep in mind this poll does not only factor in team records but also strength of schedule remaining, how team is playing right now, injuries and a Trending component.  Defense factors in heavily as defense wins championships!  Enjoy!

1. 49ers      TREND-UP

2. Ravens  TREND-UP

3. Broncos  TREND-UP

4. Giants  TREND-UP

5. Patriots  TREND-UP

6. Falcons   TREND-FLAT

7. Texans  TREND-FLAT

8. Bears   TREND-UP

9. Colts  TREND-UP

10. Bengals  TREND-UP

Lessons to be Learned?

Heard this morning where France is suffering from severe economic distress.  Their national debt is rising and is suffocating, the tax rate on the wealthy is 90% and the wealthy are leaving the country in droves limiting the group that the French government was counting on to pay for all these entitlement programs, there are no real prospects for economic expansion and unemployment is highest it has been in decades.  Now the French government has to start raising taxes on the middle class.

Hmm, stop me when you see a pattern developing here.  Replace the word “France” with “US” and add about 4 years and you will have groundhog day!  (Movie reference)

 

Follow

Get every new post delivered to your Inbox.